Marketing Creative

I worked with many internal team on event design, digital banners ads, product marketing emails and internal communications, here are some of the highlights

Project 1: Mindbody University Redesign

Role: Visual Designer
Delivered: research deck and style guide

Lead the design research efforts on MBU redesign. This included competitive analysis, stakeholder interviews and surveys. MBU is an incredibly intense, rewarding, and intimate 3 day educational conference. I wanted to better understand the feelings people have during those 3 intense days so I interviewed speakers, stakeholders and read customer feedback surveys.

Working with a fellow designer we establish the new look and feel for the conferences. Some constraints we faced were not be able to change the logo or name of conference.

Project 2: BOLD the MINDBODY Conference

Role: Visual Designer

BOLD is MINDBODYs annual conference. Two years in a row I got the opportunity to work on the large format venue graphics. Working with event managers and the art director I designed and managed the export of assets of many large format graphics and swag. The event is attended by approximately 2,000 people